Our President & CEO...
Born and raised in Waskatenau (say that five times fast!), Alberta, Dale Wishewan has always been driven to pursue — and achieve! — success. Possessing a lifelong passion for sports and fitness, he attended Portland State University on a baseball scholarship. He was no slouch academically, either, earning his B.Sc. in mechanical engineering. After graduation, he returned to his home province to work in international technical sales for a company called Edmonton Exchanger. Dale credits that company’s founder, Henry Gusse, with providing the basis of his business knowledge and focus on business ethics.
By 1999, Dale was on the lookout for a new business opportunity. While travelling in the U.S., he noticed lots of Smoothie bars popping up, and realized there was a hole in the Canadian fast-food market for people with active lifestyles looking for a healthy alternative.
Of course, Dale wasn’t going to let a little thing like having no restaurant experience get in his way…
Booster Juice Begins…
Over the next few months, Dale’s kitchen became the testing ground for one Smoothie creation after another after another, with friends and relatives serving as willing and eager taste testers! This was the humble origin of a new Canadian franchise phenomenon!
Completely flying in the face of logic, the first Booster Juice opened in Sherwood Park, Alberta in November 1999. How was anybody supposed to sell cold drinks in the middle of a Canadian winter?! As it turns out, the timing was perfect. People were ready for a healthy fast-food alternative, and there was nothing else like it at the time. And the fact that Booster Juice Smoothies are unbelievably delicious didn’t hurt!
In January, just two months after the first store opened, a customer told Dale that her husband had convinced her that it was worth a half-hour drive at 9 p.m. in the midst of a –25°C prairie winter, because they HAD to have a Smoothie!
Spurred on by that kind of customer dedication, Dale opened 15 more Booster Juice locations that first year. And from that point on, there’s been no looking back!
The State of the Booster Nation...
Booster Juice is now a worldwide flavour phenomenon, with over 300 locations dotted all over this beautiful planet — from one Canadian coast to the other, and also including the U.S., Mexico, the Netherlands, India and Brazil!
Our menu has expanded to include not only Smoothies and Fresh-Squeezed Juices, but also convenient and delicious hot food offerings like fresh-made Panini, Quesadillas and Wraps. We’ve searched the world for innovative and healthy products, and pioneered the “Superfood” movement. On our menu board, you’ll find potent Wheatgrass; energizing Japanese Matcha Green Tea; Açaí, the Brazilian power berry direct from the Amazon rainforest; and so much more!
Visit the Booster Juice location nearest you today and taste for yourself why we’ve sold over 125 million Smoothies and counting! (We can’t even imagine how many smiles that works out to, when you figure on one for every sip…)