WHY BOOSTER JUICE?
Since opening our doors in 1999, we have become Canada’s original juice and smoothie bar. Our mission is strong but simple. We create long-standing customer relationships by consistently delivering an incredibly delicious, convenient and nutritious product, perfectly suited for an active lifestyle. That commitment extends to our franchise partners, who we support every step of the way. After all, our franchise partners are invaluable members of our growing family.
There has never been a better time to join Booster Juice. As market leaders in this rapidly expanding industry, we are well-positioned for growth. In fact, we have new stores opening up across Canada at a record pace. It has been an incredible journey, and we’re just getting started. Ready to join us?
Dale Wishewan
President & CEO
OUR RECIPE FOR SUCCESS
Booster Juice is leading the way in the quick-service restaurant category. Our classic smoothies have helped us achieve unimaginable growth, and the key ingredient is our brand promise: to offer premium products while providing an extraordinary customer experience in a clean and safe environment.
Over the years, our menu has expanded tremendously. In addition to innovative superfoods like wheatgrass, matcha and açaí, we’ve added Smoothie Bowls and Protein Booster Balls.
Innovation is key. But the real secret to our success is carefully crafted smoothies – over 30 varieties – packed with the highest quality fruits, vegetables and natural sorbet, blended with delicious juice, yogurt and herbal/nutritional Boosters. The result is a bold taste coupled with amazing nutrients. Many of our smoothies contain a full day’s serving of fruit!
Vegetable-based smoothies are a popular option for health-conscious customers. Our Refresh smoothies incorporate fresh, never-frozen vegetables such as spinach, and kale. To accommodate allergies and food restrictions, we customize orders with easy additions and substitutions such as freshly squeezed juice or almond milk. Customers can feel good about choosing Booster Juice.
BRAND RECOGNITION
A STRONG, MEMORABLE BRAND
Booster Juice is dedicated to providing customers with a premium smoothie experience. Our stores and team members embody the Booster Juice lifestyle, serving nutritious products in a vibrant environment! This winning combination has allowed our Canadian-born company to span from coast to coast, in canada.
Booster Juice is a household brand with an iconic logo. Franchise partners receive the benefit of a strong national brand recognition and an internal marketing team to execute regional and national campaigns year-round.
OUR AUDIENCE
Booster Juice offers products for all ages. Our strategic advertising targets various demographics with unique, meaningful messages.
Our most loyal customer base includes astute men and women ranging from ages 15-35. Post-secondary students, professionals and young families make up a substantial portion of our customer base, with the most frequent visitors skewing slightly female (60/40).
A FULLY INTEGRATED MARKETING STRATEGY
We consider our audience (and many other factors) for every new campaign or product launch, resulting in a fully integrated marketing program.
Our yearly marketing calendar incorporates several advertising platforms such as non-traditional media, programmatic audio, experiential marketing, community partnerships and social media.
PERFORMANCE
A proud member of the Canadian Franchise Association (CFA), Booster Juice has seen record growth over the years with a steady increase in year over year store development. We’ve also seen double-digit year over year system-wide sales growth for the past decade. This is remarkable considering typical sales growth for the quick-service restaurant segment in Canada is between 3%-5%.
Booster Juice is a leader in new product offerings, which include unique feature smoothies and Grab 'n' Go items available at select high-volume locations. With stores nationwide, our presence in Canada is strong. Booster Juice is on track to hit the 500 store mark in 2025..
OUR MISSION: THE ULTIMATE SMOOTHIE EXPERIENCE
Booster Juice is a juice and smoothie bar dedicated to providing customers with a premium smoothie experience. Our stores, people and products are energetic, fun, natural, and delicious – a perfect fit for those with a busy or active lifestyle. It’s this winning combination that has helped us become a success, after opening our flagship store in 1999. Today, there are many places where people no longer say the word smoothie – it’s simply a Booster Juice!
UNIQUE STORE DESIGN
The cornerstone of our concept is unprecedented product quality and simplicity. Our unique store designs reflect this thought – engineered to be bright and energetic. We generate the vast majority of our sales through our smoothies and juices, which allows us to operate in every small spaces, with minimal labour and without conflicting with other food-service units.
Our stores are found in a variety of locations, including malls, airports, kiosks, in-line units and stand-alone stores. Booster Juice has also been recognized with many awards for store design, this includes the ICSC’s Fast Food Retail Store Design Award - Silver, for the exceptionally innovative and attractive Booster Juice store design at Pearson Airport, Terminal 1 pre-security.
TRADITIONAL
950-1,200 sq. ft
8-12 seating capacity
TRADITIONAL
(SMALL FORMAT)
550-950 sq. ft
0-9 seating capacity
KIOSK
120-400 sq. ft
Grab and Go
(no seating)
HERE IS WHY YOU WANT BOOSTER JUICE
IN YOUR LOCATIONS
- We are Canada’s premier and most recognized Smoothie and Juice chain.
- Booster Juice will help improve your overall tenant mix and give customers a healthy fast food option.
- Our high quality fixturing and tenant improvements raise the bar for tenants around us.
- We consistently perform highly by providing an exceptional customer experience.
- We are on track to achieve strong growth; opening 30-40 new stores annually.
- Our growth targets are real and that means deals.
- Flexible, vibrant, attractive store designs by our in-house Store Design Team – that do not require ventilation.
- Our sales are not specific to certain time periods and therefore we are a constant draw of customers into your centres.
- Booster Juice owns market share in Canada in this ever growing category; We currently have more stores in Canada than all of our direct competitors combined; this truly means market dominance.
- We bring new energy, traffic and loyalty to malls, food courts, kiosks, outdoor centre locations.
INNOVATIVE STORE DESIGN
Bright, energetic in-store design reflects our unprecedented product quality and simplicity; We are not the only ones fond of our store designs. Our FIT & FUN store at Toronto Pearson Terminal 3 POST security won FAB’s global prestigious award – Best Airport Smoothie concept in all of the Americas!
Key Booster Juice design elements include the following:
- Vibrant bold colours that complement the energy of our brand
- Captivating wall graphics that enforce the Booster Juice brand identity
- Crisp white corian counter tops that contrast the surrounding hues – spotlighting the activity of the space
- Functional integration of geometry and ergonomics into the design
- Layering of finishes to create depth and textures
- Custom wall and window graphics, and positive messaging
WHAT TYPE OF LOCATIONS ARE WE LOOKING FOR?
- Grocery anchored plaza; 700-1300 sq. ft.
- Great performing food courts; 200-400 sq. ft.
- Strip malls with strong anchors; up to 1300 sq. ft.; amid denseresidential; ideally high schools in proximity/ample parking
- High exposure, high pedestrian store fronts; 700-1300 sq. ft./convenient parking
- Minimum frontage of 16 ft.
- Drive Thru; up to 1300 sq. ft.
- In-line mall spaces; 300-600 sq. ft
- Airports, College campuses, Rec Centres, Fitness clubs (select)
- Primary and Secondary markets across Canada (base population over 10K)
- Mid-high household income demographics
BRAND RECOGNITION
A STRONG, MEMORABLE BRAND
Booster Juice is dedicated to providing customers with a premium smoothie experience. Our stores and team members embody the Booster Juice lifestyle, serving nutritious products in a vibrant environment! This winning combination has allowed our Canadian-born company to span from coast to coast across Canada.
Booster Juice is a household brand with an iconic logo. Franchise partners receive the benefit of strong national brand recognition and an internal marketing team to execute regionaland national campaigns year-round.
OUR AUDIENCE
Booster Juice offers products for all ages. Our strategic advertising targets various demographics with unique, meaningful messages. Our most loyal customer base includes astute men and women ranging from ages 15-35. Post-secondary students, professionals and young families make up a substantial portion of our customer base, with the most frequent visitors skewing slightly female (60/40).
A FULLY INTEGRATED MARKETING STRATEGY
We consider our audience (and many other factors) for every new campaign or product launch, resulting in a fully integrated marketing program. Our yearly marketing calendar incorporates several advertising platforms such as non-traditional media, programmatic audio, experiential marketing, community partnerships and social media.
INVESTMENT HIGHLIGHTS
TESTIMONIALS
"I have been a Booster Juice Franchise Partner for the last 6 years. I explored many different concepts when I first decided to invest in a franchise, but I was immediately drawn to Booster Juice because of their vision for future growth, head office support, and easy operations processes. I am excited to continue building my future with Booster Juice!"
Yogesh Patel
Multi-Store Franchise Partner
"In our 10 years with Booster Juice we've had a lot of opportunities to speak with franchisees from other brands but we are sticking with Booster Juice! We got involved because of the product and are staying with them because of their infrastructure. Our sales are up every year and there's still lots of room to grow!
Justin and Carissa Hendrikx
Multi-Store Franchise Partners
"What I love most about Booster Juice is that the company consistently strives to modify their product offering to align with current health and taste trends. This is important to remain relevant and competitive, as well for growth and profitability. My future goal in the business is to open more stores and continue growing with the company!"
Jose Miguel Aguila
Multi-Store Franchise Partner