OUR RECIPE FOR SUCCESS

Booster Juice is leading the way in the quick-service restaurant category. Our classic smoothies have helped us achieve unimaginable growth, and the key ingredient is our brand promise: to offer premium products while providing an extraordinary customer experience in a clean and safe environment.

In our 25th year of business, our menu has expanded. In addition to innovative superfoods like wheatgrass, matcha and açaí, we’ve added Smoothie Bowls and Protein Booster Balls.

Innovation is key. But the real secret to our success is carefully crafted smoothies – over 30 varieties – packed with the highest quality fruits, vegetables and natural sorbet, blended with delicious juice, yogurt and herbal/nutritional Boosters. The result is a bold taste coupled with amazing nutrients. Many of our smoothies contain a full day’s serving of fruit!

Vegetable-based smoothies are a popular option for health-conscious customers. Our Refresh smoothies incorporate fresh, never-frozen vegetables such as spinach, and kale. To accommodate allergies and food restrictions, we customize orders with easy additions and substitutions such as freshly squeezed juice or almond milk. Customers can feel good about choosing Booster Juice.

PERFORMANCE

A proud member of the Canadian Franchise Association (CFA), Booster Juice has seen record growth over the last 25 years with a steady increase in year over year store development. We’ve also seen double-digit year over year system-wide sales growth for the past decade. This is remarkable considering typical sales growth for the quick-service restaurant segment in Canada is between 3%-5%. Booster Juice is a leader in new product offerings, which include unique feature smoothies and Grab 'n' Go items available at select high-volume locations.

With just over 450 stores nationwide, our presence in Canada is strong. Booster Juice is on track to hit the 500 store mark in 2025.

A three-week training program at our headquarters in Edmonton, Alberta will ensure even first-time operators are prepared to follow the processes and procedures that have made us a household name.

A regional office located in Toronto, Ontario also offers 24/7 support to our locations in Eastern Canada.

BRAND RECOGNITION

A STRONG, MEMORABLE BRAND

Booster Juice is dedicated to providing customers with a premium smoothie experience. Our stores and team members embody the Booster Juice lifestyle, serving nutritious products in a vibrant environment! This winning combination has allowed our Canadian-born company to span from coast to coast across Canada.

Booster Juice is a household brand with an iconic logo. Franchise partners receive the benefit of strong national brand recognition and an internal marketing team to execute regionaland national campaigns year-round.

OUR AUDIENCE

Booster Juice offers products for all ages. Our strategic advertising targets various demographics with unique, meaningful messages. Our most loyal customer base includes astute men and women ranging from ages 15-35. Post-secondary students, professionals and young families make up a substantial portion of our customer base, with the most frequent visitors skewing slightly female (60/40).

A FULLY INTEGRATED MARKETING STRATEGY

We consider our audience (and many other factors) for every new campaign or product launch, resulting in a fully integrated marketing program. Our yearly marketing calendar incorporates several advertising platforms such as non-traditional media, programmatic audio, experiential marketing, community partnerships and social media.

Each restaurant is designed with a consistent look and feel, incorporating unique elements to complement your individual store's location and surroundings. 

Our product is just as appealing; Booster Juice uses up to twice the fruit and half the ice of the competition while incorporating timeless Superfoods such as Matcha Green Tea and Açaí Berry.