OUR STORY
As Canada’s original juice and smoothie bar, our mission is to create long-standing customer relationships by consistently delivering an incredibly delicious, convenient and nutritious product, perfectly suited for an active lifestyle.
Since 1999, Booster Juice has been committed to providing customers with food they can feel good about. As a leader of healthy alternatives in the quick-service industry, we're always looking for new and innovative products still maintaining the same exceptional service we have come to be known for.
Today, Booster Juice has expanded to over 450 locations in every province and territory across Canada - bringing smoothies, fresh-squeezed juices and delicious food options to active customers on the go.
OUR BELIEFS
OUR FOUNDER, PRESIDENT & CEO
Born and raised in Waskatenau, Alberta, Dale Wishewan has always been driven to pursue and achieve success. Possessing a lifelong passion for sports and fitness, he attended Portland State University on a baseball scholarship. He was no slouch academically, either, earning his B.Sc. in mechanical engineering. After graduation, he returned to his home province to work in international technical sales for a company called Edmonton Exchanger. Dale enjoyed 8 years at Edmonton Exchanger growing their international division.
While travelling throughout the United States, he noticed the popularity of juice and smoothie bars, and quickly realized there was an opportunity in the crowded Canadian fast-food market to provide a healthier alternative to consumers with an active lifestyle. Making his own protein concoctions for years, and with his interest in health and wellness, he made it a goal to bring fresh and healthy food to the Canadian market. The hard work began with his own home kitchen serving as the testing ground for one smoothie creation after another - including some of the most popular smoothies on our current menu! On November 13th, 1999, the very first Booster Juice location opened in Sherwood Park, Alberta.
THE TIMING WAS PERFECT ... OR WAS IT?
When the first store opened in Sherwood Park, it was a new concept to Canada. November was not the ideal time either going into the dead of a Canadian winter selling cold beverages. Co-workers, neighbours, and friends thought Dale was crazy to embark on something so foreign to Canadians when he had such a great career going at Edmonton Exchanger. If there is one trait Dale exemplifies, it is he's determination. His grade 1 teacher, Mrs. Flaska, said she had never seen a student in all her years of teaching as determined as Dale. Nothing ever seems out of the realm of possibility. Not even selling smoothies in winter. As it turns out, people were ready for a healthy fast-food alternative, and there was nothing else like Booster Juice in the market.
Things moved quickly after that. By the end of year one, 15 locations were open and in year two, another 35 more locations were added. This was such an achievement that it is still a Canadian Franchise Record for opening 50 stores in two years from inception. When others in the Food Service Industry have asked how he was able to open 50 stores in two years, Dale's reply is always the same. "I didn't know in the first year whether 5 stores was typical, or 25, and everything came naturally from a project management side. The next thing you know we had 50 stores."
Now, after 25 years, we are still blending up incredibly delicious smoothies, delivering convenient wraps, paninis, rolling up energizing Booster Balls, and freshly preparing nutritious shots and beverages.
